When it comes to characters, working on Honey Nut Cheerios and Buzz the Bee was a dream come true. Our team made a lot of character breakthroughs, including reimagining Buzz as an action hero defending Hive City, supported by a cast of bee allies and a rogue’s gallery of villains. We created mini action films with animation powerhouse, Laika, developed the category’s first full-length video game, and even made an augmented reality game that turned the package into a game controller. We also designed a web-portal for gaming promotions, including Buzz’s Comic Creator and Buzz’s Movie Maker. A Buzz character style guide led to a line of merchandise, including T-shirts in Old Navy. As a case study in character building, this was a breakthrough brand.