We brought character to the GoGurt brand with the Slurp ‘Til It’s Flat campaign for Saatchi, creating an in-house animation/post studio for them to execute it. Collaborating with major film partners, Despicable Me 2 and Diary of a Wimpy Kid: Dog Days of Summer, we also teamed up with MAD Magazine legend Sergio Aragones to create the character designs for the brand across TV,  package (Ultra Creative), and digital (Publicis).