Our Creative Director, Pat Giles, worked under ad legend Gerry Graf at Saatchi & Saatchi to create an in-house animation company for the agency. One of the first major character “reboots” undertaken was McGruff the Crime Dog, the star of PSAs from the 70’s and 80’s. The National Crime Prevention Council wanted to introduce Mcgruff to a new generation of kids. McGruff was streamlined, along with supporting character Scruff, McGruff’s nephew. The resulting film harpooned bullying with humor and was a big hit. A full-length comic, a new website design and more films followed.