The TRIX Rabbit was a unique character to work on because he appeared on more than one food product. Pat Giles was the Creative Director for the brand for cereal and yogurt in North America, but also helped to launch the brand as a dipping cookie in India and as a fruit snack in China. Giles and team created Trix Toons, which were cartoons you could only see with a code on the package. The code was redeemed over one million times during the campaign. Below is a sampling of the decade of work Giles helped to create for the brand using this legendary character.